Course Overview
Even the most groundbreaking device can’t make an impact if it doesn’t reach patients. Reimbursement and Market Access professionals ensure that innovations don’t just meet regulatory approval; they achieve real-world viability. These teams connect the dots between innovation, economics, and healthcare delivery.
This module pulls back the curtain on one of the most critical (and least understood) parts of MedTech. You’ll learn how reimbursement strategy shapes adoption, protects commercial success, and expands patient access across global markets.
Competencies Built in This Module
By the end of this module, you’ll be able to:
- Define the function and scope of Reimbursement & Market Access in MedTech.
- List and explain the nine core responsibilities of Reimbursement professionals.
- Describe how Reimbursement influences every stage of the medical device lifecycle, from early development through post-market support.
- Summarize how coordinated reimbursement strategies enhance patient access, provider adoption, and business growth.
- Recognize key interfaces between Reimbursement, Marketing, Clinical Affairs, Regulatory, and Finance, as well as external stakeholders like payers and advocacy groups.
Through engaging storytelling and interactive examples, you’ll explore the intersection of healthcare economics, regulation, and innovation. You’ll learn how Reimbursement teams secure coding, coverage, and payment across global markets while collaborating with Clinical Affairs, Regulatory, Finance, and Marketing to build sustainable access pathways.
Learning Experience
Real-world case studies, story maps, and interactive activities bring the complex world of healthcare economics to life. You’ll explore the “rules of the road” in coding, coverage, and payment while uncovering how reimbursement teams build access pathways that support sustainable growth.
You’ll work through knowledge checks, branching scenarios, and stakeholder-matching exercises that simulate real reimbursement challenges, then wrap with a final quiz and immediate access to additional resources.
Estimated Duration: 60 minutes (self-paced)
Completion: Certificate of Completion awarded upon successful completion
Additional Resources: Explore downloadable learning guides and reference documents, along with links for further learning within the MedTech Suite.
Module Outline
Welcome & What is Reimbursement?
- Meet the Reimbursement professional
- Overview of scope and mission
Core Responsibilities & Stakeholders
- Coding, coverage, payment
- Influence of payers, providers, advocates
Reimbursement Across Device Lifecycle
- Role from concept to post-market activities
Stages of Reimbursement Work
- Landscape assessment, evidence planning, strategy development
Teamwork & Market Success
- Cross-functional collaboration, impact on access and adoption
Knowledge Checks & Application
- Scenario-based questions, quiz, remediation and feedback
Key Takeaways & Next Steps
- Summary, further resources, encouragement
Activities & Resources
Assessment & Activities
- Section-based knowledge check questions and branching scenarios.
- Interactive stakeholder-matching activities and real-world case studies.
- Final quiz with remediation
Additional Resources
- Downloadable learning guides and reference documents
- Links for further exploration within the MedTech Suite
Estimated Duration
- 1 – 2 hours (self-paced)
Completion Requirements
- Complete all content sections and interactive activities